Newfresh Australia provides top-quality wholesale produce to businesses across the eastern seaboard. With decades of experience, we’re known for reliable supply, Australian sourcing, and strong partnerships.
From the Sydney Markets, we’ve been delivering freshness, consistency and care for over 40 years, building strong relationships with growers and customers alike. Our customer-first approach is built on decades of experience, clear communication, and a commitment to helping our partners grow – from paddock to plate.
We supply an extensive range of seasonal and year-round produce, sourced from trusted growers across Australia.
At Newfresh, our directors have been proudly wholesaling for over forty years, beginning alongside their father in 1983. They remain supportive & committed to industry organisations such as the NSW Chamber of Fruit and Vegetables, the Australian Chamber and the Sydney Market Credit Services.
But our story goes back much further – to a small, family run fruit shop in Bondi Junction, and a 12-year old boy with a lifetime of achievements ahead.
At Newfresh, we don’t just sell fruit and veg, we invest in the people behind them.
Ross Lagudi Snr. works in “Lagudi’s Fruit Emporium” in Bondi Junction.
Ross Snr. moves from retail to wholesale in the Sydney Haymarket.
Ross Snr. purchases the New Zealand Berry Fruit Distributing Co.
His sons Ross JR., Phillip and Stephen join the business and start their journey.
The business grows as NZBF moves to a larger premises at the Sydney Markets.
Ross Sr. steps back as his sons take the lead.
The second generation assumes full control.
NZBF rebrands to Newfresh Australia.
Celebrating 40 years of working together, and 20 years as Newfresh Australia.
Ross Lagudi Snr. works in “Lagudi’s Fruit Emporium” in Bondi Junction.
Ross Snr. moves from retail to wholesale in the Sydney Haymarket.
Ross Snr. purchases the New Zealand Berry Fruit Distributing Co.
His sons Ross JR., Phillip and Stephen join the business and start their journey.
The business grows as NZBF moves to a larger premises at the Sydney Markets.
Ross Sr. steps back as his sons take the lead.
NZBF rebrands to Newfresh Australia.
Celebrating 40 years of working together, and 20 years as Newfresh Australia.
Stephen has been part of the business since 1984 and manages long-standing relationships with some of Australia’s leading fruit and vegetable growers. Known for his dedication, Stephen is on the sales floor every day, securing the best outcomes for Newfresh’s valued grower and customer base.
Have an enquiry? Want to chat supply, seasonal produce, or becoming a Newfresh partner?
